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The Rise of Sugar Daddy Sites in South Africa: A Case Study
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In recent years, South Africa has witnessed a significant increase in the popularity of sugar daddy websites, which connect wealthy older men with younger women seeking financial support in exchange for companionship or romantic relationships. This phenomenon, often referred to as "sugar dating," has sparked discussions around gender dynamics, economic disparities, and social norms within the country. This case study explores the emergence of sugar daddy sites in South Africa, their implications on society, and the factors contributing to their growth.
Background
Sugar daddy relationships are not a new concept